Privacy Policy

Last updated: August 19, 2026

RŪH operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). RŪH is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase through, or otherwise communicate with the Services.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Depending on how you interact with the Services, we may collect or process:

• Contact details, such as your name, billing address, shipping address, phone number, and email address.

• Financial information, such as payment information, transaction details, form of payment, and payment confirmation.

• Account information, such as your username, password, preferences, and settings.

• Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel.

• Communications with us, including information you provide when contacting customer support.

• Device information, including information about your device, browser, network connection, IP address, and other identifiers.

• Usage information, including information about how and when you interact with the Services.

Personal Information Sources

We may collect personal information:

• Directly from you when you use the Services, make a purchase, create an account, or communicate with us.

• Automatically through the Services, including through cookies and similar technologies.

• From service providers that help us operate our business.

• From business partners or other third parties, as permitted by applicable law.

How We Use Your Personal Information

We may use personal information to:

Provide and Improve the Services

We use personal information to process payments and orders, arrange shipping, facilitate returns and exchanges, maintain customer accounts, remember preferences, provide product recommendations, and otherwise operate and improve the Services.

Marketing and Advertising

We may use personal information to send marketing or promotional communications and to provide advertisements that may be relevant to you, subject to applicable law and your communication preferences.

Security and Fraud Prevention

We may use personal information to authenticate accounts, provide a secure shopping experience, detect or investigate potentially fraudulent or unlawful activity, and protect our customers, business, and Services.

Communicating With You

We use personal information to provide customer support, respond to inquiries, send information related to purchases or accounts, and maintain our customer relationships.

Legal Reasons

We may use personal information when necessary to comply with applicable laws, respond to valid legal processes, protect our rights, or enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information:

• To Shopify and service providers that help us operate our store, including payment processors, technology providers, analytics providers, customer-support providers, fulfillment providers, and shipping carriers.

• To marketing and business partners where permitted by applicable law.

• When you direct or consent to a disclosure.

• Within our corporate organization where appropriate.

• In connection with a business transaction, legal obligation, court order, subpoena, or other valid legal process.

• When reasonably necessary to protect the Services, our customers, our rights, or the rights of others.

Relationship With Shopify

Our store is powered by Shopify. Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide and improve its services.

Information submitted through our store may be transmitted to Shopify and other service providers, including providers located outside your country of residence.

Shopify is responsible for certain processing activities involving information collected through its platform. You may review Shopify’s Consumer Privacy Policy and Privacy Portal for additional information regarding its privacy practices and your applicable rights.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy, security, accuracy, or practices of websites that we do not own or control.

We encourage you to review the privacy policies and terms of any third-party website you choose to visit.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If a parent or guardian believes a child has provided personal information through the Services, they may contact RŪH to request its deletion.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information. However, no security system or method of transmission is completely secure.

We retain personal information for as long as reasonably necessary to provide the Services, maintain accounts, comply with legal obligations, resolve disputes, enforce agreements, and fulfill other legitimate business purposes.

Your Rights and Choices

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including:

• Right to Access or Know — You may have the right to request information about the personal information we maintain about you.

• Right to Delete — You may have the right to request deletion of certain personal information.

• Right to Correct — You may have the right to request correction of inaccurate personal information.

• Right to Portability — You may have the right to obtain a copy of certain personal information.

• Right to Opt Out of Sale, Sharing, or Targeted Advertising — Where applicable, you may have the right to opt out of certain uses of your personal information for targeted advertising or activities legally considered a “sale” or “sharing.”

• Communication Preferences — You may unsubscribe from promotional emails using the unsubscribe option included in those communications. You may continue to receive non-promotional communications regarding your account, purchases, or transactions.

If you reside in the United Kingdom or European Economic Area, applicable law may also provide rights to object to or restrict certain processing and to withdraw consent where processing is based on consent.

We may need to verify your identity before fulfilling certain privacy requests. We will not discriminate against you for exercising privacy rights available to you under applicable law.

Complaints

If you have concerns regarding how your personal information is processed, you may contact RŪH using the customer-service contact methods provided on our website.

Depending on where you live, you may also have the right to submit a complaint to the applicable data-protection authority.

International Transfers

Personal information may be transferred, stored, or processed outside the country where you reside.

Where required by applicable law, appropriate safeguards or recognized transfer mechanisms may be used for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

When changes are made, we may update the “Last updated” date and provide additional notice where required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact RŪH Customer Care through the contact information provided on our website.

For purposes of applicable data-protection laws, the entity operating RŪH is the data controller of personal information processed through the Services where applicable.